Arcade Sundown – Cinematic Trailer & Cutscenes

Arcade Sundown is the debut game from our in-house games division, and it deserved a cinematic trailer with as much personality as the game itself. We wanted to capture the quirky, explosive energy players feel inside the game and turn it into a visual statement that would launch Arcade Sundown into the gaming scene in chaotic style. To do that, we chose the most expressive animation method we knew of: classic, hand-drawn frame-by-frame animation.

Inspired by 1980s–90s underground zines and the comic series Tank Girl, we developed a visual language that blends punk attitude with a sense of nostalgic charm. The world of Arcade Sundown is weird, noisy, and a bit unhinged — and hand-drawing every frame gave us the control and expressiveness to capture exactly that. We based certain sequences on 3D animation to amplify impact, but every detail was refined by hand.

This mix of technique and intent let us channel the spirit of the cartoons we grew up watching, while giving the trailer its own visual identity: fierce, loose, and full of motion. More than a thousand frames (and nearly as many Slack threads) later, we had a launch trailer that felt true to the world we were building, both in tone and in craft.