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Hubins
Hubins is the Swedish fintech that brings all types of investments into one digital, tax-compliant unit-linked insurance. Since day one, we’ve been their proud long-term creative tech and design partner — shaping the product, the brand, and the platform that powers it.
From first sketch to launch (and beyond), we built a complete fintech product. Together we set the strategy and value proposition, created the brand identity, and designed a seamless experience across marketing, onboarding, and the investment platform.
Finding product–market fit meant constant iteration – listening, tweaking, refining. The result: a focused brand, a high-performing product, and over SEK 3.5 billion in assets under management.
Under the hood, a robust bespoke platform handles compliance in a highly regulated space, letting users manage everything from funds to unlisted shares and direct loans – all in one place.
We designed and developed the full user journey: compliant onboarding with BankID, portfolio management, dashboards, and internal tools for partners and back office. Built for performance, security, and rapid iteration – ready for whatever’s next.
Strategy
UX Design
Content & Creative Strategy
Branding
Visual Identity
UI Design
Design Systems
Prototyping
Frontend Development
Backend Development
API Design
Auth and BankID integration
Admin and Partner Portals
Analytics and Observability
QA and Release Management
A complete fintech platform that turns complex ownership into a simple, trusted experience for investors, partners, and the team that runs it.
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