Nordstan

Nordstan is a place everyone in Gothenburg knows. A destination you return to for shopping, food, and events. As Nordstan set out to become the beating heart of the city, the digital experience had to follow. We scrapped the old and built a new, modern website, designed for flexibility and user joy.

Together with the teams at ad agency The Bond and Nordstan, we ran workshops and discovery to understand both user needs and editorial workflows. The goal was clear: to make it easier to use, and easier to manage. The old site was fully replaced with a fast, scalable setup built on Dato CMS. Ready to support future digital expressions beyond the website itself.

Navigation is simple. Content is clear. Flexibility is built in. And since most traffic comes from mobile, the site was designed mobile-first. This way, the right information is always right where you need it