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Qgroup
Qgroup is a fast-growing consultancy group reshaping what it means to work in IT. When they needed a new brand identity, we started at the source: their inner-chamber-esque Malmö HQ. Inspired by its mix of old-school glamor and modern edge, we developed a visual concept we called Tech Deco and redesigned their website from the ground up.
We created a full identity system — typography, color palette, illustration assets — and rebuilt their website as a scalable, headless solution. The new platform enables localization, flexible data handling, and smooth content management for a growing international group.
The rebrand dovetailed with a major marketing campaign led by Birde & Frankel and supported by us that involved a digital billboard takeover in the center of Stockholm that encouraged open applications and questioned traditional hierarchies.
Creative Direction
Branding
UI Design
UX Design
Design Systems
Illustration
Animation
Web
Frontend Development
Backend Development
A distinctive brand and digital platform that supports Qgroup’s scale, challenges industry norms, and communicates its identity with confidence across every touchpoint.
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