Folkteatern

Folkteatern is a beloved cultural landmark in Gothenburg and go-to destination for visitors across the region. As the theatre’s digital front door, and the hub for discovering productions, checking schedules, and buying tickets, the website needed a confident refresh. We led the project end-to-end, designing and developing a modern, accessible platform that elevates the visitor experience and simplifies internal operations.

Person using a laptop displaying a webpage titled 'Romeo och Julia' with a black and white image of two faces close together.

Working in agile sprints, we partnered closely with Folkteatern through workshops and discovery to align on audience needs and business goals. From there, we delivered a UX/UI redesign that’s responsive, WCAG-compliant, and unmistakably Folkteatern: clean layouts, clear hierarchy, and intuitive flows from discovery to checkout.

Backstage behind the curtain, we built for performance and scale. A modular front-end and smart caching keep pages snappy, while real-time updates ensure visitors always see the latest repertoire and availability. We integrated the site with Folkteatern’s external ticketing system to enable a seamless booking journey: search shows, view details, select seats, purchase, without friction, even during peak demand around premieres and popular events.

To future-proof operations, we set up a maintainable content model and trained the in-house team on the CMS. The result is a platform that’s fast, reliable, and easy to run day-to-day, benefiting both audiences and staff.